What is marketing?

Where do we start?

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Marketing

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Marketing is all encompassing. It’s the art of communication with prospects and customers. It’s about demonstrating your products and services. It’s about your brand and how you are viewed.

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When it comes to marketing it is IMPOSSIBLE to become a master of all aspects of marketing. There are over 150 different types of marketing from social media marketing to ambush marketing, from inbound marketing to content marketing etc.

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A marketeer such as myself is often tasked with ‘business growth’ and this encompasses all different elements of marketing and I often start with some analysis. Competitor research, looking at your digital footprint, SWOT analysis etc.

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With an understanding of market position, with targets and objectives, and with a marketing strategy you’re able to market your business, product or brand.

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Then, further analysis to assess progress.

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