Google Analytics
It’s crucial that you’re able to assess where your visitors come from, how long they spend on your site, and what they are interested in.
Naturally there is more to it than this but in theory, having an understanding will mean you’re able to better serve prospects, to increase the chance of a successful sale and to drive more traffic into the sales funnel.
There will undoubtedly be questions following my article and it serves no purpose to ‘copy’ the content of others. Instead I’m going to include some interesting and useful links:
Let’s start with how to implement Google Analytics and what better than Google’s answer:
https://support.google.com/a/answer/6304816?hl=en
