Branding - What you need to know…
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers (Definition from Wikipedia)
None of these images contain the company name but they all have recognisable logos.
Hundreds of years ago cattle ranches used brands as a way of identifying cattle from their ranch. The principle is the same today. A brand is a unique symbol of our business which people recognise and associate with us.
When it comes to thinking about our branding there are a number of things to consider:
Know, Like and Trust
6 Touch Strategy
PR
Social Influence
Your Website
