The Lincolnshire Marketing Awards

Introduction

Welcome to the second Lincolnshire Marketing Awards. We’re delighted to be hosting this event at The Doubletree by Hilton. The event is all about recognising and celebrating the success and growth of Lincolnshire businesses.

The awards ceremony will take place on Wednesday 12th September at 7pm, following the Lincolnshire Marketing Conference.

Alongside the award ceremony itself, there will be a drinks reception, a delicious three-course dinner and an evening of entertainment to enjoy.

• The Innovative Marketing Award - recognising those firms using creative and original strategies to reach their audience or build brand awareness.

  - Demonstrates originality and creativity in marketing strategies.

  - Shows evidence of successful campaigns that have effectively reached the target audience or increased brand awareness.

  - Utilises innovative approaches to overcome marketing challenges.

  - Incorporates measurable results demonstrating the impact of innovative strategies on business objectives.

• Corporate and Social Responsibility Award - acknowledging the efforts of local firms towards reducing their environmental impact, promoting diversity and inclusion, and/or volunteering with local charities.

  - Displays commitment to reducing environmental impact through sustainable practices.

- Actively promotes diversity and inclusion within the workplace and community.

- Engages in meaningful partnerships or initiatives with local charities or community organisations.

- Provides evidence of the positive social and environmental impact of corporate responsibility efforts.

• Best Use of Social Media Award - recognising outstanding use of social media in engaging customers, building brands and driving sales.

  - Utilises social media platforms effectively to engage with the target audience.

  - Demonstrates creativity and innovation in social media content and campaigns.

  - Shows evidence of increased brand visibility, customer engagement, and sales driven through social media efforts.

  - Utilises analytics and metrics to measure the effectiveness of social media strategies.

• Best Website Award - recognising an outstanding website of a local company, such as design, layout and content. We're also interested in traffic, the site map, SEO and domain authority.

  - Displays excellence in website design, user experience, and functionality.

  - Provides informative and engaging content relevant to the target audience.

  - Demonstrates strong search engine optimization (SEO) practices to improve visibility and ranking.

  - Shows evidence of high traffic, user engagement, and conversion rates.

  - Utilises effective site mapping and navigation to enhance user experience.

• Entrepreneur of the Year * - recognising individual business leaders who have made a significant impact in their business over the last 12 months.

  - Demonstrates exceptional leadership and vision in driving business growth and innovation.

  - Shows evidence of overcoming challenges and achieving significant milestones within the past 12 months.

  - Displays a strong commitment to business ethics and integrity.

  - Contributes positively to the local business community through mentorship or involvement in entrepreneurial initiatives.

• Best New Business - recognising the achievements of a local firm established within the last two years.

  - Demonstrates rapid growth and achievement since establishment within the last two years.

  - Displays innovation and differentiation in products, services, or business models.

  - Shows evidence of a strong market presence and customer satisfaction.

  - Displays a clear vision for future growth and sustainability.

• Best Family-Owned Business - recognising the success of a local business owned and operated by members of the same family.

  - Demonstrates successful multi-generational business continuity and succession planning.

  - Displays a strong family ethos and values reflected in business operations.

  - Shows evidence of sustained growth and success over time.

  - Contributes positively to the local community and economy.

• Growth Award * - recognising the success of a Lincolnshire business who have experienced growth.

  - Demonstrates significant growth in revenue, market share, or expansion within the past year.

  - Displays effective strategic planning and execution to drive growth initiatives.

  - Shows evidence of scalability and sustainability in business operations.

  - Contributes positively to the local economy through job creation or investment.

• Best Business Service Provider Award - providers who have demonstrated excellence in delivering their services over the past year.

  - Demonstrates excellence in delivering high-quality services to clients or customers.

  - Displays innovation and adaptability in responding to client needs and market trends.

  - Shows evidence of client satisfaction, testimonials, or case studies highlighting successful outcomes.

  - Contributes positively to the overall growth and success of client businesses through exceptional service delivery.

• Business Recognition Award * - recognising a person or business who has had a significant impact
  This prestigious award honours an individual or organisation that has made an indelible mark on the Lincolnshire business landscape. Whether through groundbreaking innovation, exemplary leadership, or unwavering dedication to community engagement, the recipient of this award stands out through demonstrable excellence and inspiration. Their contributions have not only shaped the local business ecosystem but have also left a lasting legacy of success and prosperity. By recognising their exceptional achievements, we celebrate the spirit of entrepreneurship, resilience, and vision that define the heart of Lincolnshire's business community.

* indicates a category where you can nominate another business or individual for an award.