Maximising Marketing: Tips for Creating and Leveraging Content on TikTok and YouTube
Following Lincolnshire Marketing's approach, here's how to make the most of video content on platforms like TikTok, YouTube, and YouTube Shorts.
Understanding the Platforms
TikTok
TikTok is a platform that celebrates marketing's creative spirit. It allows brands to participate in trends and connect with huge, enthusiastic audiences, inspiring them to create engaging content. The way that people consume content is by scrolling and users can consume huge amounts of content over a short time.
YouTube
On the other hand, YouTube is a versatile platform that provides a wealth of information and entertainment. Its longer-form educational or entertaining content caters to a broad audience. YouTube is now focusing activity on short-form content too.
YouTube Shorts
YouTube Shorts offers a space for quick, engaging videos within the YouTube ecosystem. It allows you to reach new viewers while leveraging your existing YouTube subscriber base.
Understanding Aspect Ratios: TikTok vs. YouTube
TikTok Aspect Ratio
TikTok prefers a vertical aspect ratio of 9:16, which is perfect for smartphone screens in portrait mode, to make videos more immersive.
YouTube Aspect Ratio
YouTube typically uses a horizontal 16:9 aspect ratio for long-form content, while YouTube Shorts supports a vertical 9:16 ratio, ideal for quick, mobile-first viewing experiences.
Recording for Both Platforms
Consider creating separate versions of your content to fit each platform's preferred aspect ratio. If this is impossible, you could record in 16:9 and crop it into a 9:16 ratio, though this might affect the quality.
The Importance of Hooks and Structure: TikTok, YouTube Shorts, and Traditional YouTube Videos
Hooks for TikTok and YouTube Shorts
Hooks are crucial for grabbing viewers' attention within the first few seconds and keeping them engaged long after delivering your message. To create effective hooks, start with action, ask a question, or present an intriguing statement.
Structuring Traditional YouTube Videos with Chapters
Use chapters to divide your content into logical sections, making long-form content more digestible and maintaining viewer interest. Structuring a 10-minute YouTube video typically involves an introduction, main content, and conclusion.
Key Differences Between TikTok and YouTube Shorts
Video Length and Format
TikTok allows videos of up to 10 minutes, but the most engaging content is often between 15 and 60 seconds, whereas YouTube Shorts is limited to 60 seconds, perfect for quick, digestible content.
Audience Engagement
Engagement on TikTok thrives on trends and challenges, while engagement for YouTube Shorts benefits from YouTube's broader ecosystem.
Examples of different video types we use here at Lincolnshire Marketing
Below, we will demonstrate two different types of videos you could think about creating for your TikTok channel, YouTube channel or business.
If you've been reading and understanding this article, you will be able to identify that the above looping video consists of different videos created for TikTok or YouTube Shorts. These videos are from various clients we manage and demonstrate that even though filming in a 9:16 ratio is more restrictive than a 16:9 ratio, you can still create and put your own style into the content you produce. You can see how, in all these clips, the client's brand colours, ethos, and feel are shown.
The clips above are different from TikToks and YouTube shorts. They are filmed in a 16:9 aspect ratio, allowing for more detailed scenes showcasing. This aspect ratio lends itself well to promotional content for companies, businesses, or entrepreneurs looking to demonstrate their skills and offices.
Creating these types of videos usually requires more planning and storyboarding to ensure that the videographer captures all the necessary clips for the editing stage. These videos may also include talking head segments, but they are usually well-planned to integrate into the video's overall message.
Leveraging video content on platforms like TikTok, YouTube, and YouTube Shorts requires a nuanced approach tailored to each platform's preferences and audience behaviour. Understanding the platform-specific nuances, such as aspect ratios, engagement strategies, and content formats, is crucial for maximising the impact of video content. Additionally, staying updated on platform-specific trends, simplifying content, and utilising analytics for continuous improvement are essential practices to ensure the effectiveness of video marketing strategies across these platforms.
For expert guidance on creating impactful video content for your marketing strategy, consider contacting us at Lincolnshire Marketing. Our in-depth understanding of platform-specific best practices and trends can help you elevate your video marketing efforts. Take the following steps to enhance your video content strategy with Lincolnshire Marketing today.
