Celebrating Success: The Inaugural Lincolnshire Marketing Conference and Awards

The picturesque county of Lincolnshire, known for its rolling countryside and historic charm, recently played host to a dynamic and engaging event that left marketers across the region buzzing with inspiration. The first-ever Lincolnshire Marketing Conference and Awards, held at the Doubletree by Hilton on the Brayford proved to be a resounding success. Let us take you through the day of marketing mastery and celebration.

A Day of Insightful Talks

The conference kicked off with an exciting line-up of speakers who delved into the intricacies of modern marketing. First up was MJ, a luminary in the world of SEO, who unravelled the secrets of search engine optimisation, providing attendees with valuable strategies to enhance their online presence.

Mike Roberts from Making Digital Real took the stage to share his expertise on leveraging LinkedIn for business growth, while Dan Temple, the charismatic compere from Cobalt Human Solutions, explored the concept of 'human solutions' and its vital role in contemporary marketing.

Tom Stansfield, the host and founder of Lincolnshire Marketing then captivated the audience with insights and actionable tips that they could take away and implement which would help with achieving organic growth.

Tom Stansfield (Host and Founder of Lincolnshire Marketing)

Lizzie Benton from Liberty Mind inspired attendees with her talk on becoming a work maverick, encouraging innovative thinking in the workplace and challenging cultural norms.

The highlight of the conference was undoubtedly the panel discussion featuring industry stalwarts Dean Bruce, Emma from Shooting Star, Pete Watson from Distract, and Richard Hallsworth from Nicholsons Accountants. They provided a well-rounded perspective on modern-day marketing and graciously fielded questions from an eager audience.

Neil Denny then took to the stage to share his wisdom on the artistry of marketing, emphasising the importance of owning one's craft. Let us say, it’s not common for a speaker to strip on stage and Neil certainly had our attention.

James Conduit, a partner with Sills and Betteridge Solicitors, followed suit (but kept his suit on), offering practical guidance on building a business for sale, drawing from his extensive experience.

The conference concluded on a high note with the legendary Matt Davies, a branding expert who ignited our creative sparks by introducing the 'big brand idea.' His mini workshop left attendees with a wealth of ideas and insights, providing ample food for thought. Compere Dan Temple brought the conference to a close, leaving everyone with a sense of anticipation for the evening's festivities.

The Big Brand Idea with Matt Davies

The Lincolnshire Marketing Awards

As the sun dipped below the horizon, the evening came alive with the inaugural Lincolnshire Marketing Awards. Dressed in their finest attire, guests gathered at 7 pm to celebrate excellence in the field of marketing and business growth. The suspense was palpable as the winners were unveiled in the following categories:

1. **The Innovative Marketing Award**: Recognising firms that employ creative and original strategies to reach their audience or build brand awareness. - Scott Perry

2. **Corporate and Social Responsibility Award**: Acknowledging local firms for their efforts in reducing environmental impact, promoting diversity and inclusion, and supporting local charities. - Ringrose Law

3. **Best Use of Social Media Award**: Recognising outstanding use of social media to engage customers, build brands, and drive sales. - Rebecca Heald

4. **Best Website Award**: Honouring an outstanding local company website for design, layout, content, traffic, site map, SEO, and domain authority. - Petaurum HR

5. **Entrepreneur of the Year**: Recognising individual business leaders who have made a significant impact in the last 12 months. - Nathan Wilson

6. **Best New Business**: Celebrating the achievements of local firms established within the last two years. - Guardian Angel Carers - Lincoln and Newark

7. **Best Family-Owned Business**: Commending the success of local businesses owned and operated by family members. - Mortgages in Lincoln

8. **Growth Award**: Honouring exceptional business growth. - Dads Advocates

9. **Best Business Service Provider Award**: Applauding providers who have excelled in delivering their services over the past year. - Petaurum HR

10. **Business Recognition Award**: A special acknowledgment for event sponsors, the backbone of this remarkable gathering. - Nicholsons Accountants

The night was filled with excitement and camaraderie as winners took to the stage to receive their accolades, celebrating their remarkable achievements in the field of marketing.

The inaugural Lincolnshire Marketing Conference and Awards was more than just an event; it was a testament to the innovation, creativity, and dedication of Lincolnshire's business community. As the night drew to a close, attendees left with a renewed sense of purpose and a commitment to elevating marketing excellence in the heart of the county.