Adding a ‘call to action’ to your linkedin profile
Have you ever wondered how people have got an ‘extra banner’ under their descroption on their LinkedIn profile. Well, you can this to your too and in this article we explain how.
LinkedIn isn't just a platform for browsing career opportunities or sharing industry insights; it's a dynamic space where professionals can connect, engage, and grow their personal brand. With over 30 million users in the UK, LinkedIn presents an opportunity and potential for networking and professional outreach. But how do you ensure that your profile doesn't just blend into the crowd? The answer lies in adding strategic calls to action (CTAs) to your LinkedIn profile and by adding value to your network. Here's a step-by-step guide to making your profile stand out and encourage meaningful interactions.
Step-by-Step Guide to Adding Your LinkedIn CTA
1. Navigate to Your Profile: Log into LinkedIn and proceed to your profile page.
2. Enable 'Creator Mode': For the uninitiated, 'Creator mode' essentially unlocks advanced features. Find it in the 'Resources' panel, click on 'Creator mode', and follow the prompts to switch it on.
3. Edit Your Profile: Look for the edit icon on your profile and click it to begin customisation.
4. Insert Your Destination URL: Scroll down to the bottom to find the section for your website or page URL. Here’s where it gets interesting:
- If the URL is to your own website, append a query (e.g., `?YourNameLinkedIn`) to track visitors from LinkedIn specifically. Remember, no spaces allowed!
- If it's an external link, consider using a URL shortener like TinyURL to keep track of your LinkedIn-originated traffic.
5. Craft Your CTA: Now, for the cherry on top, add an engaging call to action along with a visually appealing emoji to your 'Link text' box. This combination is crucial for grabbing attention.
6. Save Your Changes: Click 'Save' and voila! Your profile now proudly sports a CTA that not only looks great but also will deliver increased engagement and website traffic.
Beyond the Basics: Five Tips to Optimise Your LinkedIn Profile
Adding a call to action is just the beginning. Here are five more tips to truly optimise your LinkedIn presence:
1. A Picture Paints a Thousand Words: That famous saying really counts on LinkedIn. Use a professional profile picture and a background photo that reflects your industry or personality. If you’re in Lincolnshire and found this article and you’d like new headshots, give us a shout.
2. Headline Mastery: Your headline should be more than just your job title. Use this space to highlight your expertise or value proposition.
3. The Power of Storytelling: Use the summary section to tell your story. Share your journey, your why, and what makes you stand out. Remember, you CAN use emojis here too.
4. Engage, Don't Sell: LinkedIn thrives on genuine engagement. Share content, comment on posts, and partake in discussions without pushing for sales. This is a massive bug bear for LM founder - Tom Stansfield. He’s gone on a couple of LinkedIn rants sharing how people who direct sell are more likely to switch people off than turn them on.
5. Showcase Your Achievements: Utilise the 'Featured' section to highlight key achievements, projects, or content you're proud of.
A couple of final thoughts:
LinkedIn is an incredible tool, especially for B2B businesses and standing out requires a mix of creativity, strategy, and genuine engagement. Adding a call to action to your profile is a fantastic starting point, but the journey doesn't end there. Remember, LinkedIn is about building relationships, not cold sales pitches.
For those looking to elevate their LinkedIn game further, Lincolnshire Marketing offers comprehensive LinkedIn training, personal branding support, and workshops tailored for businesses. Whether you're seeking to enhance your personal brand or optimise your company's LinkedIn presence, our expert guidance can help you navigate this professional networking platform with confidence and style.
Make it count!
